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Seven areas. One business.

Twenty-eight lessons and a working toolkit, covering what it takes to build, fund, run and survive a business. A new lesson with its video is released every Monday at 10:00 UK time for 28 weeks, from 12 October 2026. Founding members can join each recording live, and the recordings stay available. Every lesson ends with something to do this week. £99 once, and it's yours to keep. That is a founding price.

Start the programme · £99

Resilience

Sort the pressure you are carrying, start each day on your own terms, get your health checked, and work out who you are when the ground moves.

  1. Pressure is a privilegeSort everything pressing on you into what to carry, park, hand back or drop, and leave with a next action for each thing you keep.
    40 minutes
  2. Grounding: ten minutes before the day startsRun a ten-minute morning routine that slows your breathing, checks your body and fixes the one thing that matters today before your phone gets a say.
    25 minutes
  3. Burnout, or something else?Split what your workload is doing to you from what your body is telling you, take the second to a doctor, and set limits on the first.
    45 minutes
  4. Who you are when everything changesSeparate who you are from what you have lost, and follow three rules for the first ninety days of a rebuild.
    50 minutes

Brand & product

How to be remembered, say plainly what you sell, write so people buy, and build a name of your own.

  1. A brand people can repeatYou will be able to put your brand on one page, with the phrase people repeat, the thing they see, the proof and the rules.
    25 minutes
  2. Product and proposition: say what it isYou will be able to say what you sell, who it is for, what it costs and why to choose it, in one line a stranger can repeat.
    25 minutes
  3. Writing that sellsYou will be able to write a sales page, email or post in five parts and edit it until a stranger knows what to do next.
    30 minutes
  4. Your personal brand, and how long it takesYou will be able to write the kinds of post that build a reputation, and set a pace you can hold for years.
    30 minutes

Capital

How to find the right money for your business, ask for it properly and avoid the kind that can sink you.

  1. Investors who already know your nameSet up and run a thirty-minutes-a-day outreach routine that starts with people who already know you and never relies on bots.
    25 minutes
  2. The deck: clear beats cleverRebuild your pitch deck as thirteen plain slides that say how the business makes money, then test it on a stranger before an investor sees it.
    25 minutes
  3. Debt, equity and the venture trapMatch your business to the right kind of money and know which questions to ask before you sign anything.
    30 minutes
  4. A financial model you can defendBuild a 24-month model on assumptions you can source, and test it against late funding and early hiring before an investor does.
    30 minutes

Numbers & data

Forecast your cash, find where the profit really comes from, and keep five numbers on one page you will open every week.

  1. Planning and forecasting: profit is not cashBuild a 24-month forecast from a handful of assumptions and know your break-even, your runway and the month the cash gets tight.
    30 minutes
  2. Revenue and margin: where the money really isWork out the gross margin on everything you sell and see which lines pay the bills and which only keep you busy.
    30 minutes
  3. The five numbers to watchChoose the five numbers that tell you whether the business is safe and improving, and learn to read them together.
    25 minutes
  4. A dashboard you will actually openBuild a one-page weekly dashboard in under an hour and set up the fifteen-minute routine that keeps it alive.
    30 minutes

Marketing

Work out whether advertising pays, build a system that brings customers in every week, publish at a pace you can keep, and reach new customers through people they already trust.

  1. Advertising that pays backWork out what a customer costs you to win and what they are worth, set the most you can afford to pay, and know when to leave advertising alone.
    30 minutes
  2. A marketing system that runs every weekMap the five stages between a stranger and a repeat customer, put one number on each, and fix the weakest stage before you spend on the others.
    30 minutes
  3. The content engine: a pace you can keepSet up a two-hour weekly routine that turns the work you already do into useful posts, and judge it by enquiries instead of applause.
    30 minutes
  4. Partnerships: customers through people they already trustList the businesses that already serve your customer, make three of them an offer that pays both sides, and agree a thirty-day test on one page.
    25 minutes

Operations

Write down how the business runs, price a hire before you make it, get through a cash crisis and keep a weekly rhythm that makes the plan happen.

  1. The operations guide: how it runs when you are not thereWrite and test the first pages of an operations guide, so someone else can open, run and close your business without phoning you.
    25 minutes
  2. Hiring and your first payroll: price the seat before you fill itWork out the full monthly cost of a hire, test whether the business can carry it, and set up a first payroll without missing a step.
    30 minutes
  3. Turnaround: making next month's payrollBuild a thirteen-week view of your cash, decide who to call and what to cut this week, and know the point at which you stop.
    30 minutes
  4. Three commitments a week: the rhythm that keeps a plan aliveTurn a ninety-day plan into three commitments a week and run the check-in we use in The Room, with a group or with one other person.
    25 minutes

Abroad

Decide whether to move to another country, rebuild your work where nobody knows you, earn across a border with the paperwork in order, and make a life there for your family.

  1. Deciding to go: test the move before you make itWork out what you are moving towards and away from, test the move before you commit, tell your family well and know what the first year will cost.
    35 minutes
  2. Starting again where nobody knows youRebuild your work and reputation in a new country: take simple work you can do well, build a local network from nothing and stay visible at home and where you live now.
    30 minutes
  3. Working across borders: the work and the paperworkKeep earning from clients or an employer abroad, work across time zones, and take your questions on residence, tax, healthcare, banking and driving to the right adviser.
    35 minutes
  4. Family, language and belongingHelp your children settle, learn enough of the language to be yourself, make friends from nothing, and decide on purpose whether to stay or go home.
    30 minutes

The files you'll actually use.

Working spreadsheets and templates, included with the programme. Fill in your own numbers and keep them.

  • Financial Model
    A 24-month model: your assumptions in, monthly profit, cash, runway and break-even out.
  • Forecast and Margin
    Twelve months of forecast against actuals, and which products really make the money.
  • Investor Pipeline
    Every investor conversation in one place, with the thirty-minutes-a-day log.
  • Weekly Accountability
    Three commitments a week for a quarter, and an honest score.
  • Investor outreach scripts
    Run the thirty-minutes-a-day routine and send short, personal messages you have written yourself, starting today.
  • Margin analysis guide
    Use the Forecast and Margin spreadsheet to find out, in under an hour, which products make your money and what to change first.
  • Ninety-day plan
    Put the next quarter on one page: one outcome, three priorities, the numbers that prove it, what you will do each week and what you will stop doing.
  • Operations guide template
    Write down how your business opens, takes money, buys, hires, handles complaints and copes on a bad day, so it runs the same way when you are not there.
  • Pitch deck structure
    Build or rebuild your deck as twelve plain slides, each answering the one question an investor is already asking.

Stay in The Room for £10 a month.

A course doesn't keep you going at 11pm on a Tuesday. The Room does: a grounding session every Monday, a weekly check-in with your group, a monthly planning session and live Q&A with Jamie. Your first 28 weeks are included with the programme. After that it's £10 a month, and you can cancel at any time.

Start the programmeHow membership works