Members Playbooks · £20Playbooks · £20

Three free guides.

Plain guides that start from nothing, as PDFs to keep. Choose the one you need, or take all three. Free with an account.

The cover of Before you raise a penny

The cover of Before you spend a penny on marketing

The cover of Start where you are

What's in each.

Before you raise a penny.

Raising money · 24 pages

What a funding round is, and how valuation and dilution work
The kinds of money, and whether you should raise at all
How much you need, when to start and who to ask first
From yes to money in the bank, and the mistakes that kill rounds

Before you spend a penny on marketing.

Growing a business · 20 pages

Revenue, margin, break-even, and why profit isn’t cash
Your offer in ten words, and pricing that leaves a margin
Who to sell to first, and marketing that pays back
The sales conversation, and keeping customers

Start where you are.

Living with a long-term illness · 23 pages

When to get help now, and who does what in your care team
A daily record your doctor can use, and better appointments
Pacing your energy, and moving gently and safely
The bad days, and the people around you. Not medical advice

Also in your free account.

Four spreadsheets.

A financial model, forecast and margin, an investor pipeline and a weekly accountability sheet.

Five templates.

Pitch deck structure, investor outreach scripts, margin analysis, a ninety-day plan and an operations guide.

The reading.

Jamie's articles, grouped by what you are dealing with.

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