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MembersPlaybooks · £20Playbooks · £20

Grow Your
Business.

More customers, at a margin that pays, run from ChatGPT or Claude. Unzip it, upload two files to a Claude chat (or open the folder in Claude Code or Codex) and say "Let's grow my business." My method, my tools and 22 guides, from a working life behind the counter.

Get it for £20 See what's inside

Instant download · Works, or your money back · Secure checkout with Stripe

Buy on your phone, set up on your computer. The booklet reads anywhere.

  • £20 once
  • Works with ChatGPT or Claude
  • Yours to keep
  • No subscription
Grow Your Business

Let's grow my business.

Good. What do you sell, and what does a typical sale leave you after the cost of delivering it?

Fitted kitchens. About £12,000 each, and £4,800 left. A customer wants 20% off.

Don't. 20% off leaves you £2,400, so you'd need twice as many kitchens to stand still. Offer a smaller job at full margin. And you have 140 past customers who haven't heard from you in a year. Five of them today. I'll draft, you approve.

22guides you can print
3spreadsheets
6stages, offer to repeat business
30minutes a day
£20once, yours to keep

Is this for you?

It's for you if

  • You have customers, but not enough of them, or not at the right price.
  • You're tempted to cut prices to win work and want to know what that really costs you.
  • Most of your work comes from people who already know you, and you want more of it.
  • You run a trade, a shop, a clinic or a small firm, and your customers live in your phone.

It's not for you if

  • You don't have a product or service yet. Start Your Business is the one for you.
  • You want ads or a marketing agency. This is about the customers you can reach yourself.

You'll need

  • A computer or a phone.
  • A Claude or ChatGPT account. A free one works the guide-and-spreadsheet way.
  • About 30 minutes for the first session.
  • Sending emails from your own mailbox needs Claude Code or Codex on a computer. Texts and WhatsApps you send yourself.

Upload two files. Say one sentence.

No platform, no login, no subscription. It works with the AI you already use.

1

Download the folder.

Pay once and download straight away. Put the folder somewhere you'll keep it. Your customers and your numbers stay inside it, on your own computer.

2

Open it in ChatGPT or Claude.

In Claude Code or ChatGPT's Codex, choose the folder and the AI reads the playbook by itself. In a Claude chat or ChatGPT Plus, upload the tool and the core file from the for-a-chat folder; it asks for a guides file when a stage needs one.

3

Say "Let's grow my business."

It starts from what your AI already knows about your business, checks it with you, and builds the rest from scratch. Then you get your next three jobs with dates.

Watch how it works.

Buy, download, upload two files to a Claude chat (or open the folder in Claude Code), and say one sentence. Forty-five seconds, start to finish.

Music: Ovanea by Moavii, from Free To Use.

This is what you get to look at.

Real screens from the folder. The business shown is the worked example that comes with it: a fictional kitchen maker, four weeks in.

The sales dashboard: work won against the target, where every customer and prospect is, emails sent each week and who is due a follow-up. On a phone it shows as the phone version: one column, read top to bottom.Swipe sideways to read it all.
Your sales on one page: won against target, where everyone is, who's due.
The title page of a sales deck made by the sales desk
A one-page offer or a short sales deck, in six colour themes.
A proposal page showing the price and how it is paid
Proposals on one page: the job, the price, the date to decide by.
*** FICTIONAL EXAMPLE: every person, firm and number here is invented. ***
Calder & Rowe Kitchens  ·  Monday 22 March 2027
Won £21,500 of £120,000 (18%) by 2027-06-30. £38,000 in live meetings and proposals.

1. Replies to answer (2)
   clara-fictional        Clara Fictional
   greta-example          Greta Example

2. Follow-ups due (3)
   hugo-pretend           Follow-up 1  last contact 2027-03-10
   iris-imaginary         Follow-up 1  last contact 2027-03-12
   jonas-dummy            Follow-up 1  last contact 2027-03-14

3. Next five people
   nell-template          warmth 3  email, check-in                Fitted her kitchen in 2022; due a check
   otto-demo              warmth 2  email, message 1               Plumber we use on most jobs

Drafts: 2 waiting for your yes, 1 approved and ready to send.
This week: 1 email sent. Pipeline: To research 2, Connected 1, Warming 1, Contacted 3, Replied 1, Meeting 1, Proposal sent 2, Negotiating 1, Won 2, Lost 1.
The daily screen: replies first, follow-ups due, then the next five people.
One of the guides: the pricing playbook
Every guide prints or saves as a PDF.

Six stages. Start anywhere.

From "what exactly do I sell?" to customers who come back. Short of cash right now? It starts with twenty-five past buyers and a fourteen-day plan.

1

The offer

Who you sell to, what they get and why you, in ten words a stranger understands. Then an offer that's easy to say yes to.

2

The numbers

What every sale really leaves you, what a discount costs, what a customer is worth, and your target turned into conversations a week.

3

The message

A summary, a one-page offer and a short sales deck. A profile and website that sell before the call.

4

Your pipeline

Customers first, then people who know you, then partners. Strangers last, and only after they've seen you.

5

The daily thirty

Replies first, follow-ups due, five new people. It drafts, you make it yours, and you send it (in Claude Code or Codex it can send from your own email).

6

Keep and grow

Check-ins, repeat work, referrals and proof. And a business that sells when you're not there.

Grow Your Business.

£20 once

My Pricing Review is four weeks with me. This is the method behind it, for you to run, for £20.

Instant download · Works, or your money back · Secure checkout with Stripe

Installs nothing · No tracking · Nothing sent to Nine Bar

A folder you keep. Pay with Stripe, download straight away, and we email you the link.

Get it for £20

Want all six business playbooks? Get Start, Round, Grow, Audience, Save and App for £60. Or any three for £45, your choice.

Already bought it? Get your download link again.

  • The booklet: every guide in one PDF, for your phone or to print
  • The playbook: my method, offer to repeat business
  • 22 guides, from the pricing playbook to the message library
  • Three spreadsheets, including the sales calculator
  • The sales tracker, proposal maker and dashboard
  • A worked example to copy from
  • Works with ChatGPT or Claude

What buyers said.

Word for word.

“Jamie's playbooks are a gamechanger.”

Jay Shah, Sportbuddy

What's in the folder.

The AI reads the playbook. These are yours: 22 guides in my voice, three spreadsheets and a worked example.

The Grow Your Business folder: the playbook, the tools and a library of guides

Start

What to say to your sales deskWhat to type, at every stage, to get the most out of the AI helping you win customers.
The ninety-day sales planOne outcome, three priorities and thirty minutes a day for twelve weeks, with a review that tells you what to fix when the numbers don't move.
Forty lessons from the shop floorForty things I learned the expensive way about winning customers, pricing, margins and running a business, each short enough to read at the counter.

Customers and outreach

Who buys: the customer worksheetWork out the one person most likely to buy, find the people you already know who look like them, and put them in order before you write to anyone.
The message libraryEvery message you will send to win and keep a customer, each with a template, when to use it and a filled example you can rewrite in your own words.
The contact sheet: messaging the people who already know youYour LinkedIn contacts ranked by real relationship, a page to strike out anyone you shouldn't message, and a send page you work through by hand, about 20 to 25 a day.
The follow-up systemWhen to write again, what to say, and when to stop: two follow-ups, each carrying news, then a clean ending.
Win back the customers you already hadHow to find the customers who stopped buying, write to 25 of them in 14 days, and bring some back without cutting your price.
Referrals and partnersHow to ask a happy customer for one name, give them words to pass on, and test a partnership for thirty days before you commit to it.
Thirty posts that bring enquiriesThirty prompts, five written examples and a two-hours-a-week routine, so that people who don't know you have seen you being useful before you ever write to them.
The sales conversationWhat to prepare, what to ask, how to say the price and what to send afterwards, for a thirty-minute conversation that ends with a decision and a date.
What they say and what it meansTwenty-five things buyers say, what each usually means, two plain sentences to say back, and what to fix so you hear it less.

Offer and price

Ten words or fewer: the one-liner workshopHow to say what you sell in one sentence a stranger understands first time, with three tests, 24 before-and-after examples and the three lines that go underneath.
The offer builderHow to turn what you do into something easy to buy: a fixed price, a fixed scope and a fixed clock, set out on a ladder a customer can climb one step at a time.
The pricing playbookHow to set a price from your own costs, raise it without losing the customers you want, take deposits that cover the job, and answer a request for a discount with the sum in front of you.
The margin crib sheetPrice, direct cost and what's left, worked through for six kinds of business, with the costs owners forget, the break-even sum and a one-page worksheet.
Should you advertise?The sum that tells you the most you can pay to win a customer, when to leave adverts alone, and how to test one with a stop line written before you spend a pound.
The proposal kitThe one-page proposal in five parts, with three complete examples, the covering note, the follow-up on the agreed day and what to do when they come back on price.

Keep and grow

Keep them, and sell to them againThe cheapest sale you will ever make is to someone who has already bought, so do the first job well, stay in touch when you need nothing, and ask.
Proof: reviews, quotes and case studiesA stranger believes your customers before they believe you, so collect what customers say, with a name, a number and a date, and put it where buyers look first.
Cash in fourteen daysWhen wages or rent are at risk, stop every cost that brings no revenue, tell the people you owe before they find out, and sell one simple thing to 25 people who already know you.

You, the owner

The owner: selling that lastsTwo jobs for you, not the business: write down how you sell so it doesn't stop when you stop, and build a selling week you can keep up for ten years.

Spreadsheets and the worked example

Sales calculatorMargin, what a discount costs, a price rise, what a customer is worth, and your target in conversations.
Margin by productWhat each thing you sell really leaves you, and which earns you the most.
Weekly salesFive minutes on a Friday: messages, conversations, proposals, wins, and the job you put off.
A worked exampleA fictional kitchen maker four weeks in: its pipeline, messages, forecast, sales deck, a proposal and the dashboard.

The playbook.

How I think about winning customers, pricing and margin, from the family restaurant to the business I lost with a full order book. What works now, and what I've stopped doing.

The sales tracker.

Runs in your chat or on your computer: your pipeline, the pricing sums, a forecast, proposals and the dashboard. In Claude Code or Codex it can also send from your own mailbox and check for replies.

The rules of the road.

Who you may email, what you may claim and how to keep customer details, in plain English.

Jamie Mussett Harford
"Revenue is vanity. Profit is sanity. Margins are survival."

I started waiting tables in the family restaurant at ten, where every plate either made money or it didn't. I built and sold a food business. Then I lost a business that had a diary booked for months: the order book was full and the bank account was empty. Both lessons are in this folder. Fix the message, know your margin, start with the people who already know you.

Jamie Mussett Harford

The rules it keeps for you.

People can tell a mail merge in a second. So the sales desk keeps the rules I hold clients to.

Nothing goes without your yes.

Every message waits for you to read it, change it and approve it.

Customers first.

It starts with people who already know you. No bought lists, no mail merge, no tracking. LinkedIn and the phone are always you.

Nothing made up.

No invented reviews, results or deadlines. Every claim is one you could prove.

Your data stays yours.

Everything is kept in the folder on your computer. Nothing is sent to Nine Bar.

Questions owners ask.

What kind of business is it for?

Any business that sells to people or to other businesses and wants more of them: trades, shops, clinics, restaurants, agencies, consultants, software. It works best if you already have some customers, because it starts with them.

What do I need?

Easiest in a Claude chat, with nothing to install: you upload two files from the folder to start (a guides file when it asks) and it keeps your pipeline, does the price sums, writes proposals and draws the dashboard. Also ChatGPT Plus, or Claude Code and Codex if you use them. On free ChatGPT, Gemini or Copilot it works the guide-and-spreadsheet way: the same method, with the big sums in the spreadsheet and no dashboard. Sending from your own mailbox needs Claude Code or Codex; everywhere else it writes each message and you send it.

Is it safe to open and run?

Yes. Nothing in the folder installs anything, runs on its own or sends anything to anyone. It holds guides, spreadsheets with no macros, PDFs and one small Python script, sales.py, that uses only what comes with Python. It never goes online, except one thing you choose: on your own computer, in Claude Code or Codex, it can send email from your own mailbox using an app password you create and can cancel. Nothing is ever sent to Nine Bar: no accounts, no tracking. In a chat, what you upload is read by that AI company, so don't upload passwords or card numbers. You can open the script in any text editor and read every line, and the folder includes a page that lists exactly what it does.

Do I have to explain my business from the start?

No. It first looks at what your AI already has: its memory of you, your project files, any documents you've connected, your price list and customer list if they're there. It tells you what it found, asks you to confirm it, and only asks about what's missing.

I'm not technical. Can I use it?

Yes. The easiest way is a Claude chat: upload two files to start, a guides file when it asks, and talk in plain English. The START HERE page in the folder walks you through it in five minutes, and every guide opens in your browser like a web page.

Will it email people on its own?

No. Every message waits for your yes on that exact message. In a chat, you send each one yourself. In Claude Code or Codex it can send from your own address, one person at a time, and stops following up the moment someone replies or asks it to.

Is this cold email software?

No. It starts with your own customers and people who know you, and it won't write to bought lists. Strangers get a connection first and hear from you only after they've seen you.

Can it guarantee more sales?

No one honestly can. It gives you the method I use, the sums that stop you giving your margin away, and the discipline to do thirty minutes of it every day.

Can I get a refund?

If it won't open or run on your computer, yes. Email Jamie within 30 days of buying: we'll help you get it working, and if we can't, we refund you in full. We don't refund a change of mind, because the download is yours the moment you pay.

Rather have me in it with you?

Grow Your Business is the do-it-yourself version. When you want me alongside you, there's more.

The Pricing Review

4 weeks

Four weeks: the true margin of every product, price research, range decisions and a new price list with a rollout plan.

What's included

The Turnaround

8 weeks

Eight weeks: cost and margin audit, 13-week cash forecast, pricing and marketing fixes, weekly reporting and a 90-day plan.

What's included

Run Your Own Round

£20

The other playbook: your funding round, run from ChatGPT or Claude, with 22 guides and a round tracker.

See Run Your Own Round
Grow Your Business · £20 once Get it