Build Your
Audience.

Be known by the people who buy from you, in your own words, run from ChatGPT or Claude. Unzip it, upload two files to a Claude chat (or open the folder in Claude Code or Codex) and say "Let's build my audience." How I grew my account by telling true stories, my tools and 21 guides.

Get it for £20 See what's inside

Instant download · Works, or your money back · Secure checkout with Stripe

Buy on your phone, set up on your computer. The booklet reads anywhere.

£20 once
Works with ChatGPT or Claude
Yours to keep
No subscription

Build Your Audience

Can you just write me a month of posts?

No, and you wouldn't want what I'd write. I wasn't there when that client rang you at 6.40 on a Friday. You were. Tell me about it, out loud.

Nobody had been paid. Twelve staff. I found it in nine minutes and paid them myself that night.

That's a post. Here it is in your words, cut by a third, with three first lines taken from what you just said. Read it out loud and change anything you wouldn't say. You post it.

21guides you can print

1,027of my own posts behind it

6stages, first post to first enquiry

30minutes a day

£20once, yours to keep

Is this for you?

It's for you if

You know you should post on LinkedIn, but you never know what to say.
You've posted before and it felt like shouting into a room nobody was in.
You want the people who buy from you to know who you are, in your own words.
You've never posted at all. There's a route for you that starts with one true story.

It's not for you if

You want someone to post for you. It never posts, and it won't write as you without you.
You want followers for their own sake. This is about being known by the people who buy.

You'll need

A computer or a phone.
A Claude or ChatGPT account. A free one works the guide-and-spreadsheet way.
About 30 minutes for the first session.

It won't write your posts. It gets them out of you.

People can taste a post a machine wrote. So this works the way I do: your stories, your words, checked and planned, posted by you.

You tell it what happened.

Out loud or in rough notes. It asks the questions a good editor would: when, who, what it cost, what you'd tell someone in the same spot.

It shapes it and checks it.

In order, a third shorter, your phrases kept, three first lines made from your own words. Then it flags walls of text and anything that reads machine-made.

You make it yours and post it.

Read it out loud, change what you wouldn't say, and post it by hand. It logs what went out and what it did, and tells you what's working.

Watch how it works.

Buy, download, upload two files to a Claude chat (or open the folder in Claude Code), and say one sentence. Forty-five seconds, start to finish.

Music: Ovanea by Moavii, from Free To Use.

This is what you get to look at.

Real screens from the folder, run on my own account: every post I have written since 2020, more than a thousand, with the reactions and comments they really got, and my followers from zero to 19,000.

The audience dashboard run on Jamie's own account: followers from zero to 19,000, posts each week, and which themes and kinds of post people talk about. On a phone it shows as the phone version: one column, read top to bottom. — My audience on one page: followers, and what people actually talk about.

Jamie Harford  ·  Friday 13 November 2026
19,000 followers, +19,000 since 1 October 2020. Last counted 40 days ago: count again.

1. Today's post
   Nothing planned for today. Next: Mon 16 Nov p-1024 (Story, drafted).

2. Replies to give (0)

3. People to comment on (0 done today, 0 to go)
   Nobody on your list yet. Add the people you want to notice you: python3 audience.py person --name "..."

4. Numbers to log (0)

5. Enquiries open (0)

This week: 0 of 0 posts out, 0 comments left on other people's posts. Ideas in the bank: 0.
Drafts: 1 waiting for your yes, 0 approved.

The daily thirty: today's post, replies, who to comment on, numbers due.

2026-11-16-p-1024.md  (draft)
  110 words, 677 characters, first line 128 characters
  First line: In today's fast-paced world, every entrepreneur faces setbacks — but it's not just about failing, it's about how you rise again.
  STOP  there are still [brackets] to fill in: [Add the number: what the investment was and what it became.]
  look  the first line is 128 characters. Over about 110 it's cut off on a phone before anyone decides to read on.
  look  one paragraph runs to 66 words ("Back in 2018, I embarked..."). Break it up: most people read this on a phone.
  look  words people now read as machine-written: game-changer, fast-paced, ever-evolving, evolving landscape, let that sink in, a journey. Say it the way you'd say it out loud.
  look  words you said you never use: game-changer.
  look  an "it's not just this, it's that" sentence. It's a pattern readers have learned to skip.
  look  1 long dash (—). Use a full stop or a comma.
  look  4 hashtags. The playbook says none: they make a post look like an advert and add nothing on LinkedIn now.
  look  the first line has no number, no person and no year in it. One of those usually makes people stop.

The checker on a machine-written version of my 2018 story. It catches all of it.

The first three pages of a carousel made from Jamie's birthday post — My birthday post, turned into a carousel to swipe.

Six stages. Start anywhere.

From "what would I even say?" to messages that start "I've been reading your posts". Got a story today? It starts there.

The point

What you sell, who should know you, three things to be known for, and a pace you can keep in your worst month.

Your voice and stories

It reads your own past posts, measures how you write, and digs out the stories only you have. Twenty before you plan anything.

The shop front

A profile that tells a stranger who you are and why to listen in ten seconds, with your hardest day pinned.

The plan

Twelve weeks laid out on your days, rotating your themes and kinds of post, always one in hand.

The daily thirty

Today's post from story to your yes, replies to every comment, three useful comments on other people's posts.

Conversations

The people you want to notice you, every enquiry traced to the post that brought it, and a weekly read of what works.

Build Your Audience.

£20 once

This is the method I'd walk you through in an hour together, for you to run, for £20.

Instant download · Works, or your money back · Secure checkout with Stripe

Installs nothing · No tracking · Nothing sent to Nine Bar

A folder you keep. Pay with Stripe, download straight away, and we email you the link.

Get it for £20

Want all six business playbooks? Get Start, Round, Grow, Audience, Save and App for £60. Or any three for £45, your choice.

Already bought it? Get your download link again.

The booklet: every guide in one PDF, for your phone or to print
The playbook: my method, from more than a thousand posts
21 guides, from first lines to the hard-day post
The content planner spreadsheet
The tracker, draft checker, carousel maker and dashboard
My own account as the worked example
Works with ChatGPT or Claude

What's in the folder.

The AI reads the playbook. These are yours: 21 guides in my voice, a spreadsheet and a worked example.

The Build Your Audience folder: the playbook, the tools and a library of guides

Start

My best posts, and why they worked

What to say to your AIThe sentences to say to your content desk for every job, from the first conversation to the day a post takes off, with what happens after each one.

Your first thirty daysA week-by-week plan for your first month of posting, with a checklist for each week, the thirty-minute day laid out minute by minute, and an honest account of what your numbers will look like.

Lessons from a thousand postsTwenty-five things I learned from more than a thousand posts, with my own numbers: what did well, what flopped, what I changed and why, and what I'd do if I started today.

The rules of the roadWhat you may claim, whose stories you may tell and what the platforms forbid, in plain English, with a checklist to run before any post that names a number, a result or another person.

Your voice and your stories

Choosing your three themesA worksheet that turns what you already know into three things to be known for, with three tests each theme must pass and worked examples from six trades.

Finding how you soundHow to collect your own writing, read what the tracker counts in it, and fill in a one-page description of your voice that every draft gets checked against.

The hard day postHow to tell a failure in public so that it helps the reader and does you no harm: when you're ready, the shape that works, what to leave out and a checklist before it goes out.

Your profile, line by lineYour profile as a shop front: the ten-second test, then every part of it in turn, with before-and-after headlines for five trades, an about section to fill in and a checklist.

Posts

First linesTwenty of my own first lines with what they did, the six patterns behind them, a fill-in frame and three examples for each, and an exercise that gives you five first lines for your next post.

Post shapesThe eight kinds of post the tracker knows, when to use each, a skeleton you can fill in, a written example of every one, and what each kind has tended to do for me.

A hundred posts, and the stories to fill themA hundred prompts in ten groups, then the story mine: forty deeper questions that dig out the stories only you have, how to work through them with your AI, and how one answer becomes three posts.

The editThe order to edit a draft in, everything the checker can flag and what to do about each, a full before and after, and how to know when to stop or bin it.

Carousel kitWhat a carousel is, when a post should be one, how your folder turns your words into pages, three examples set out page by page, and a checklist before you post.

Say it againWhat happened when I re-ran my own posts, seven ways to say a good post again in new words, one story told three ways, and what never to recycle.

Video, newsletters and other platformsWhat I have tried beyond LinkedIn, the honest numbers, and a table to decide whether a second platform is worth your time and which one.

People and enquiries

Your fifty, your comments, your conversationsThe people whose posts you comment on and how to keep the list, the comments that get noticed, and the steps from a comment to a conversation to an enquiry, with example messages for six common situations.

The contact sheet: messaging the people who already know youYour LinkedIn contacts ranked by real relationship, a page to strike out anyone you shouldn't message, and a send page you work through by hand, about 20 to 25 a day.

The numbers that matterWhich numbers tell you the posting is working and which only flatter, how to read your tracker and dashboard, and what to do after twelve weeks or a bad month.

You, the owner

Using AI without sounding like itHow to use your AI as an interviewer and an editor so that every post is still yours: my rule, the interview method step by step, the marks of a machine with a human version of each, and what to say when a draft doesn't sound like you.

The fear of posting, and what to do when a post takes offThe fears that stop owners posting and an honest answer to each, then what to do when a post travels further than you expected, when people criticise it, when you got something wrong, and when nobody sees it at all.

Spreadsheets and the worked example

Content plannerIs posting worth your time, your goal in posts a week, twelve weeks on one page and a post tracker.

A worked exampleMy own account: every post since 2020 and their numbers, my voice measured, a carousel, the weekly review and the dashboard.

The playbook.

How I built an audience three times, the last from nothing in 2020 after I'd deleted every account I had. What works now, and what I've stopped doing.

The content tracker.

Runs in your chat or on your computer and never touches the internet: your plan, the ideas bank, the draft checker, your numbers, carousels and the dashboard.

The rules of the road.

What you may claim, whose stories you may tell and what the platforms forbid, in plain English.

"I used to think if you just did good work, people would find you. But they don't."

I'm not a celebrity and I haven't sold a business for a billion. I'm a business owner who tells true stories. When my business failed in 2018 I deleted everything and said nothing for two years. In October 2020 I started again from zero and just wrote what happened: the wins, the losses, the lessons. More than a thousand posts later, 19,000 people follow them. That's the whole method, and it's in this folder.

Jamie Mussett Harford

The rules it keeps for you.

No hacks. "There are no hacks, just consistency, intention and time in the game".

Your words, not its words.

It interviews, shapes and checks. You rewrite until it sounds like you. Nothing is approved without your yes.

You post by hand.

No bots, no automatic comments, no pods, no bought followers. It has no connection to any platform.

Nothing made up.

No invented stories, customers, results or numbers. Every post starts from something that happened to you.

Your data stays yours.

Everything is kept in the folder on your computer. Nothing is sent to Nine Bar.

Questions people ask.

Who is it for?

Business owners, founders and consultants who want the people they sell to, hire or raise from to know who they are. It is written for LinkedIn, where I built mine, and the method works on any platform. You don't need any followers to start.

Will it write my posts for me?

No, and that's the point. It gets the story out of you, puts it in order, cuts it, offers first lines made from your own words and checks it. You rewrite it until it sounds like you. Posts written by a machine sound like one, and readers can tell.

Does it post for me, or connect to LinkedIn?

No. It has no connection to any platform and never will. You post, comment and message by hand. Automation is against the platforms' rules and it's how accounts get closed.

What do I need?

Easiest in a Claude chat, with nothing to install: you upload two files from the folder to start (a guides file when it asks) and it keeps your plan, checks your drafts and draws the dashboard. Also ChatGPT Plus, or Claude Code and Codex if you use them. On free ChatGPT, Gemini or Copilot it works the guide-and-spreadsheet way: the same method, with the big sums in the spreadsheet and no dashboard.

Is it safe to open and run?

Yes. Nothing in the folder installs anything, runs on its own or sends anything to anyone. It holds guides, spreadsheets with no macros, PDFs and one small Python script, audience.py, that uses only what comes with Python. It never goes online and has no link to your bank, your email or anyone else. Nothing is ever sent to Nine Bar: no accounts, no tracking. In a chat, what you upload is read by that AI company, so don't upload passwords or card numbers. You can open the script in any text editor and read every line, and the folder includes a page that lists exactly what it does.

I've never posted. Is it too late?

I started again from zero in October 2020 after two years of saying nothing. The first three months are quiet for everyone. The folder plans for that, and tells you what to look at so you don't give up in week five.

How much time does it take?

Thirty minutes a working day: ten on today's post, five on replies, ten on other people's posts, five on your numbers. Two or three posts a week is plenty.

Can it guarantee followers or clients?

No one honestly can. It gives you the method I use, the discipline to keep at it and a weekly read of what's actually bringing people to you.

Can I get a refund?

If it won't open or run on your computer, yes. Email Jamie within 30 days of buying: we'll help you get it working, and if we can't, we refund you in full. We don't refund a change of mind, because the download is yours the moment you pay.

Rather have me in it with you?

Build Your Audience is the do-it-yourself version.

The Pressure Call

1 hour

Sixty minutes with me on your profile, your themes and your first posts, and a written plan for the next thirty days.

What's included

Grow Your Business

£20

When the audience is arriving: your offer, your price, your pipeline and the follow-up that turns readers into customers.

See Grow Your Business

Run Your Own Round