Struggling to get interest from angel investors? Use this cheat sheet.
Step 1: Answer these questions
- How much does it cost to acquire a new customer?
- What's the average time to win a customer?
- How long do customers typically stay with your business?
- What's the profit or revenue per customer over time?
- How predictable is your revenue (recurring, repeat or one-time)?
- What's your monthly operating expense, and how long can you sustain it without new funding?
- How scalable is the business? Can growth occur without a proportionate increase in costs?
- How large is your target market, and what portion is realistically capturable?
- What makes your product or service different in the market?
- What will this funding specifically help you achieve?
Step 2: Use this AI prompt
Using the details provided below, generate the following investor outreach messages. Each message should be concise, impactful, and should directly reference key metrics or unique strengths of the business to engage the recipient effectively.
Content to create:
- Connection request (200 characters): Write a short connection request for a professional networking site that includes a compelling reason to connect based on the business's unique value or traction (e.g. market size, growth potential or customer retention).
- Acceptance message (includes pitch deck): After the connection is accepted, draft a brief message thanking the investor. Mention a standout metric or key differentiator, attach the pitch deck, and suggest reviewing it for further insights.
- Cold email: Write an introductory email that uses the business's strongest metrics and unique aspects to capture interest. Highlight the potential for growth, scalability and market opportunity, and invite the investor to discuss the opportunity further.
- Messaging app message: Craft a short, friendly message for a messaging app that highlights a top metric or key differentiator, introduces the business, and suggests a quick call to explore potential investment.
Business details: {Paste details such as customer acquisition cost, time to acquire a customer, customer retention, profit per customer, revenue predictability, monthly expenses, scalability, target market size, unique differentiators and funding goals.}
What's happening now matters more
In fundraising, the future is important, but what's happening right now matters even more.
Investors are drawn to startups that can prove their strengths today and show a plan to build on them tomorrow. It's about owning your unique edge and making it clear how that strength drives a path to success.
Ask yourself: what sets you apart today? And how are you building momentum for tomorrow? Highlight these, and you're already one step closer to winning that investment.